Loyalty is key in advertising. When a business wants to gain new customers, they need to gain trust and build up their brand loyalty. Consumers spend 66% more on brands that they trust.
And trust is even more important to consumers when the business relates to their best friend: animals.
In the United States, 70% of households have a pet. These owners, us included, are trying to educate themselves on the care that their animals require. I didn’t know that one-in-four dachshunds suffer from intervertebral disc disease (IVDD).
All I knew was that my dog was yelping out in pain.
I researched. And researched. And researched until I found that my pup (her name is Peanut, by the way) likely had IVDD. The discs in her back went bad, causing pressure on her spine.
Having first-hand experience like this is what makes our pet writers so special.